At a busy Chicago intersection in 1948, Maurie and Flaurie Berman open Superdawg®, creating a hot dog stand known for its distinctive style and secret recipe. Their commitment to quality, service, and treating customers like family shaped the business for generations and continues today. Maurie and Flaurie’s son Scott Berman shares the story behind the iconic rooftop figures, the family’s enduring values to always serve people in a manner that will make them want to come back, and how Superdawg® remains a beloved Chicago landmark that continues to welcome new and returning guests.