The launch of MTV on August 1, 1981, transformed pop music into a visual experience. John Lyons explores how MTV reshaped the entertainment industry and popular culture. MTV catapulted artists like Madonna and Michael Jackson to global stardom, brought hip-hop to a mainstream audience, and helped to usher in a "Second British Invasion." Artists produced some boundary-pushing videos that revolutionized visual culture and special effects while others reflected the hyper-consumerism and flashy materialism of the times.
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