In chocolate history, few names are better known than Hershey and Mars. Milton Hershey brought milk chocolate to the masses with his Hershey bar. As major contributors to the candy bar industry, Frank and Forrest Mars satisfied the American sweet tooth with the Milky Way, Snickers, and Three Musketeers bars. Historian Leslie Goddard explores how these two legendary companies began, and how their rivalry changed chocolate forever.
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